Digital Ads were an expense that never paid for themselves, until I made this discovery. When I first started my marketing journey, I was also doing a part-time gig at grocery giant H-E-B, 2 months into my marketing career, I landed my first ever client, Jerry. He owned an 80k rig which came fully equipped to clean your curb side trash cans, but knew nothing about digital ads. Jerry had a few clients, not many and so naturally we were a good fit. The only problem? I’d never done marketing for that market and he counted on me to get him results.I relentlessly read every advertising book under the sun until I found the perfect solution.
The solution came from Claude C. Hopkins’ book, “Scientific Advertising.” In this day and age, digital marketing is the easiest and most convenient option. Meta and google traffic billions of people. By my headlines I was able to secure 20 leads. These were targeted, meticulously crafted headlines that called people by their first name.Like hey “Ethan” I know you have x problem, and this is the solution that solves it. Before the solution, I believed any headline would work and my copy was the only thing that mattered. I spend twice as long on the headline as I do anything else. Without first capturing my targeted consumers name, they’ll skip over my ad without a 2nd thought. Headlines make or break your ad.
If you want me to take a look at your ads contact me at chiefconversions.com
